随着小红书加速拓展欧洲市场，针对奥地利用户的直播政策近期进行了多项调整。掌握这些变化，将助你规避风险并抓住流量红利。

‌政策变化一：粉丝门槛动态调整‌

此前统一的“1万粉丝”要求已改为弹性机制。若账号内容垂直度高（如专注奥地利房产或留学领域），且近30天笔记平均互动量超500次，粉丝数门槛可降至8000。企业账号凭奥地利公司注册号（FN）可直接申请“企业直播权限”，无需粉丝数量限制。

‌政策变化二：内容审核全面升级‌

平台新增两项合规要求：一是直播中不得出现未授权的品牌商标或商品（需提前报备合作），二是涉及奥地利本地服务（如滑雪教练、移民顾问）的内容需提供相关资质证明。此外，奥地利《反仇恨言论法》要求直播不得包含任何歧视性言论，违者将面临账号永久封禁。

‌政策变化三：流量扶持计划加码‌

小红书推出“欧洲创作者激励计划”，符合条件的新账号可享首月直播流量翻倍特权，每月发布超15条原创内容且直播时长超10小时的账号，可申请“优质创作者”认证，享受专属运营支持与广告分佣优惠。

‌行动指南：如何高效合规运营‌

建议定期查阅小红书官方规则中心，关注奥地利本地法律动态（如《电子商务法》对直播带货的要求）。直播中避免使用未授权音乐，优先选择平台曲库或奥地利本土艺术家的作品。若计划变现，需提前开通“小红书店铺”功能并完成奥地利税务登记（如申请UID税号）。立即检查账号状态，抓住政策窗口期实现快速增长！

As Xiaohongshu accelerates its expansion into the European market, the live streaming policy for Austrian users has recently undergone multiple adjustments. Mastering these changes will help you avoid risks and seize traffic dividends.

Policy Change 1: Dynamic Adjustment of Fan Threshold

The previously unified requirement of "10000 followers" has been changed to a flexible mechanism. If the verticality of account content is high (such as focusing on Austrian real estate or studying abroad), and the average interaction volume of notes in the past 30 days exceeds 500 times, the threshold for fan numbers can be lowered to 8000. Enterprise accounts can directly apply for "enterprise live streaming permission" with their Austrian company registration number (FN), without the need for a limit on the number of followers.

Policy Change 2: Comprehensive Upgrade of Content Review

The platform has added two compliance requirements: first, unauthorized brand trademarks or products must not appear in live broadcasts (cooperation must be reported in advance); second, content involving local services in Austria (such as ski coaches, immigration consultants) must provide relevant qualification certificates. In addition, Austria's Anti Hate Speech Law requires live broadcasts to not contain any discriminatory speech, and violators will face permanent account suspension.

Policy Change 3: Increase in Traffic Support Plan

Xiaohongshu has launched the "European Creator Incentive Plan", where eligible new accounts can enjoy the privilege of doubling their live streaming traffic in the first month. Accounts that publish more than 15 original contents per month and have a live streaming time of more than 10 hours can apply for the "Quality Creator" certification and enjoy exclusive operational support and advertising commission discounts.

Action Guide: How to Operate Efficiently and compliantly

It is recommended to regularly check the official rules center of Xiaohongshu and pay attention to local legal developments in Austria, such as the requirements of the E-commerce Law for live streaming e-commerce. Avoid using unauthorized music during live streaming and prioritize selecting works from the platform's music library or local Austrian artists. If you plan to monetize, you need to activate the "Little Red Book Store" function in advance and complete the Austrian tax registration (such as applying for a UID tax number). Immediately check the account status and seize the policy window to achieve rapid growth!