随着抖音加速布局北美市场，平台针对美国用户的直播政策近期迎来多项调整。“热链传媒”梳理最新规则，助你规避风险、抢占流量红利！

一、‌政策变化一：粉丝门槛动态分级‌

此前统一的“1万粉丝”要求已改为弹性机制。若账号内容垂直度高（如专注美国房产或科技评测），且近30天视频平均播放量超5万，粉丝数门槛可降至8000。企业账号凭EIN税号可直接申请“企业直播权限”，无粉丝数量限制。

二、‌政策变化二：内容监管全面升级‌

美国用户需特别注意两项新规：

1.‌未成年人保护‌：直播中不得出现未满13岁儿童的面部特写，否则可能因违反COPPA（儿童在线隐私保护法）被封禁；

2.‌版权合规‌：背景音乐需使用抖音曲库或已获授权作品，推荐接入美国本土音乐人（如Billie Eilish）的热门曲目以提升吸引力。

三、‌政策变化三：流量扶持计划加码‌

抖音推出“北美创作者成长计划”，符合条件的新账号可享：

1.首月直播额外获得10%-30%的流量加权；

2.每月发布超15条原创视频且直播时长超20小时的账号，可申请“金牌主播”认证，享受专属运营支持与广告分成优惠。

立即检查你的账号是否符合新规，抓住政策窗口期快速崛起！如有疑问，欢迎在评论区留言，我们将为你提供一对一解答。

With the acceleration of Tiktok's deployment in the North American market, the platform's live broadcast policy for American users has recently ushered in a number of adjustments. Hotchain Media has sorted out the latest rules to help you avoid risks and seize traffic dividends!

1、 Policy Change 1: Dynamic Grading of Fan Threshold

The previously unified requirement of "10000 followers" has been changed to a flexible mechanism. If the verticality of the account content is high (such as focusing on US real estate or technology reviews), and the average video views in the past 30 days exceed 50000, the fan threshold can be lowered to 8000. Enterprise accounts can directly apply for "enterprise live streaming permission" with their EIN tax number, without any limit on the number of followers.

2、 Policy Change 2: Comprehensive Upgrade of Content Supervision

US users need to pay special attention to two new regulations:

1. Protection of Minors: Close ups of children under the age of 13 are not allowed during live broadcasts, otherwise they may be banned for violating COPPA (Children's Online Privacy Protection Act);

2. Copyright compliance: background music needs to use Tiktok music library or authorized works, and it is recommended to access popular tracks of American local musicians (such as Billie Eilish) to enhance its appeal.

3、 Policy Change 3: Increase in Traffic Support Plan

Tiktok launched the "North American Creator Growth Plan", and eligible new accounts can enjoy:

1. In the first month of live streaming, an additional 10% -30% traffic weighting will be obtained;

2. Accounts that publish over 15 original videos per month and have a live streaming time of over 20 hours can apply for the "Gold Anchor" certification and enjoy exclusive operational support and advertising revenue sharing discounts.

Immediately check if your account complies with the new regulations and seize the policy window to quickly rise up! If you have any questions, please feel free to leave a comment in the comment section, and we will provide you with one-on-one answers.